How to Write a Press Release
You write a press release by stating one piece of genuine news in a set order: a headline that carries the news, a first paragraph that answers who, what, …
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Press Release Format: The Standard Structure
The standard press release format is: your contact details at the top, a "FOR IMMEDIATE RELEASE" line, a one-line headline that states the news, a dateline…
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Press Release Examples, Annotated
The fastest way to learn the form is to read real examples and notice what each part is doing. This page annotates real press releases published on this wi…
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What Is a Press Release?
A press release is a short, structured written announcement that a company or organisation sends to journalists and press release wires to publicise one pi…
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How Much Does a Press Release Cost?
A press release costs anywhere from nothing to several hundred dollars, depending on how it is distributed. Writing it yourself is free. Free submission si…
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How to Distribute a Press Release
You distribute a press release through four routes, usually in combination: your own channels (website newsroom, social posts, email list), direct pitches …
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Press Release Boilerplate: What It Is and How to Write One
A press release boilerplate is the short, standard "About" paragraph at the end of a release that describes the company behind the announcement — what it d…
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